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Coin Stories with Natalie Brunell

Jun 30, 2021

Jeff Booth is an entrepreneur, technology Leader, author, and strategic advisor. He wrote the best-selling book The Price of Tomorrow: Why Deflation Is The Key To An Abundant Future.

In an economic system built on debt and inflation, Jeff believes we need to take advantage of the deflationary nature of technology, embrace it, and use it to build an abundant and hopeful future. He shares how Bitcoin can help bridge that transformation.

Follow Jeff at @JeffBooth.



Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. 

Jeff has been featured in ForbesTechCrunchInc.comThe Globe and Mail, BNNFast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. 

He is a Founding Partner of OitoLabs, Co-Founder of and NocNoc, and serves on the boards of Terramera, Cubic Farms, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards. 

He has been a Young Presidents Organization member since 2004 and contributes time as a Founding Fellow on the Creative Destruction Lab.

In his downtime, Jeff can be found at the lake playing his guitar around a campfire with his family and friends, enjoying watersports or skiing at local Vancouver mountains. He is also dedicated to learning and reads about 50 books a year.